Invisible Bike Helmet?

... and no it's not on her head.

For the most part, traditional helmets are bulky, uncomfortable and not very appealing to the eye. Grown ups don't think they need 'em, kids are embarrassed to wear them. So what's the solution? 

Two Swedish women have developed a revolutionary idea, to take away the bulk, but keep the brawn. And evidently the beauty as well. It's called the Hövding Helmet

Now I know you're probably wondering "is it safe?" You be the judge. Peep the video below and let us know what you think in the comments:

For more info on the Hövding Helmet check out the website - www.hovding.com/en/