Mazda is back for the challenge at the 2014 Formula 1® Australian Grand Prix

The Australian Grand Prix Corporation today announced the return of the 

Celebrity Challenge to the 2014 Formula 1® Australian Grand Prix with Mazda 

confirming their sponsorship of the race featuring the soon to be released, All-

New Mazda3. Mazda3 has been Australia’s best-selling car for the last two 

years and the third-generation Mazda3 has been Mazda3 has been Australia’s 

best-selling car for the last two years and the third-generation Mazda3 has 

been award winning ‘KODO – Soul of Motion’ design theme and the full-suite of 

SKYACTIV Technology.

The Mazda3 Celebrity Challenge will showcase the All-New Mazda3 powered by

 a SKYACTIV-G 2.5 litre petrol engine and SKYACTIV-Drive six speed automatic

 transmission in a combination of hatchback and sedan offering celebrities 

maximum power of 138kW and 250Nm of torque for the big race. With All-New 

Mazda3 to go on sale early next year, the Mazda3 Celebrity Challenge at the 

2014 Formula 1® Australian Grand Prix will form a core part of launch 

activities for the car.

With All-New Mazda3 to go on sale early next year, the Mazda3 Celebrity 

Challenge at the 2014 Formula 1® Australian Grand Prix will form a core part 

of launch activities for the car. The Mazda3 Celebrity Challenge will feature 20

 vehicles and will bring together celebrities from wide-ranging backgrounds 

and disciplines to compete at Melbourne’s spectacular Albert Park street 

circuit.